A cultural beacon that turned players into pop-art icons and fans into believers.
CONMEBOL’s “Footsteps of Passion” transformed Sydney’s bustling harbour into a bold, unmissable destination during the FIFA Women’s World Cup. It celebrated the rhythm, flair, and legacy of South American football - past, present, and future.
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Breaking Through the Sea of Same
In a saturated event landscape, we crafted an electrifying, pop-art inspired visual identity that cut through the noise. The activation celebrated gender equality and cultural pride, transforming players into larger-than-life heroes. From vibrant courts to immersive storytelling, fans were fully transported into the South American spirit of the game.
A Platform for Progress
The installation didn’t just entertain, it educated and inspired. With historic trophies, legacy exhibits, and a bold look at future World Cup bids, fans were immersed in the region’s football journey. The experience positioned CONMEBOL as an inclusive, forward-thinking federation and sparked critical conversations around equity and opportunity in the sport.
The South American Meeting Place
Designed as a hub for both fans and officials, the space became a symbol of unity. It welcomed football lovers from around the globe while creating an important gathering place for South American teams and executives, strengthening ties and shaping the future of the women’s game together.