Hole Zero – theScore Bet at RBC Canadian Open
Bringing fans onto the green for a once-in-a-lifetime pro golf experience. A professional-grade golf hole built just for the fans.
theScore Bet’s “Hole Zero” transformed spectators into players with a one-of-a-kind experience: a chance to step onto a PGA-calibre course, swing like a pro, and win big.
See how this project made headlines, read the news articles here.
Transforming Fans into Players
As the official gaming partner of Golf Canada, theScore Bet challenged SDI to create a buzz-worthy fan engagement at the RBC Canadian Open. The result? Hole Zero, a full-scale, pro-level golf hole where fans competed in a “Closest to the Pin” contest for cash prizes, including a $75,000 hole-in-one jackpot.
Immersive Experience, Start to Finish
Every detail of Hole Zero was designed to make fans feel like pros. Gear kits, caddy support, coach tips, and a clubhouse vibe. A leaderboard, music, and premium swag added energy, while influencers and media coverage helped amplify the buzz.
Results that Went Beyond Expectations
Hole Zero was the talk of the tournament. It generated over 15 million earned media impressions and drove 5,000+ fan engagements, surpassing client KPIs. With an average dwell time of over 80 minutes, fans left with lasting memories, and theScore Bet cemented its reputation as a leader in immersive fan experiences.