TORONTO, January 8, 2026 , SDI Marketing (SDImktg) today announced the appointment of Matthew Coorsh as Executive Vice President, Strategy and Growth. In this role, Matt will help drive SDI’s continued growth by expanding strategic partnerships, strengthening go-to-market strategy, and supporting clients with sharper, commercially focused solutions.

Matt brings leadership experience across financial services, consumer electronics, technology, and retail, where he has led enterprise brand partnerships, sponsorship marketing, and strategic communications for globally recognized organizations including Scotiabank, Canadian Tire, and Samsung Electronics. Throughout his career, he has built and managed complex, high-value partnerships nationally and internationally, with a consistent focus on delivering measurable commercial impact and long-term strategic value. Matt is also completing an additional degree in law.

“We are fortunate to know and have worked with Matt over the past few years as an agency partner, and advisor,” said Terri Truscello, CEO, SDI Marketing. “As our business continues to grow and clients increasingly demand sharper strategy and faster execution, we need leaders who can unlock opportunity, provide immediate strategic counsel, and drive outcomes. Matt is a strong addition to our leadership team.”