Rogers at the 2025 Four Nations Face-Off
Uniting fans with unforgettable hockey moments across Montreal, Toronto, and beyond. A once-in-a-lifetime fan experience built on Canadian pride.
Rogers brought hockey fans together by transforming iconic venues, connecting customers with NHL legends, and delivering exclusive access moments - from Zamboni rides to VIP events.
Turning Montreal Red
At the heart of the campaign, Rogers transformed the Bell Centre into the “Rogers Centre” with bold branding, massive hockey sticks, truss towers, and a roaming branded Zamboni. These elements created a standout presence, amplifying the excitement of the 4 Nations tournament.
Beyond the Seat, Beyond Expectations
From suite takeovers to VIP pre-game parties, Rogers delivered premium hospitality experiences, enabling fans to meet hockey legends like Teemu Selänne, Connor McDavid, and Carey Price. Interactive activations, including AI photo booths and concourse contests, fueled fan engagement while driving social sharing and brand awareness.
Impact That Resonates
Rogers’ Four Nations Face-Off activation was more than a fan experience, it was a cultural movement. With 76.9M media impressions, 13,872 contest entries, and $180K donated to Sun Youth, the campaign demonstrated how Rogers connects fans to the game they love, creating meaningful memories and driving brand affinity.