New ECD showcases commitment to growth, innovation, and client-focused leadership at SDImktg
TORONTO, May 29, 2025 – SDImktg is proud to announce the appointment of Deepak Mehmi as Executive Creative Director, following an extensive and deliberate search which brought in over 200 applications and referrals from top creative talent across the industry. This pick is a key step in evolving the agency’s strategic direction and bringing additional thought leadership into its starting line-up.
Over the past two years, SDImktg has been undergoing an episodical evolution under the leadership of CEO Terri Truscello. The agency has focused on aligning more closely with the strategic needs of its partners and the expectations of today’s clients. With a strong foundation in experiential marketing, digital and sales solutions, SDI has reimagined its creative model to deliver sharper ideas, faster execution, and deeper alignment with evolving client needs and goals. Deepak’s appointment reflects that commitment to delivering work that connects, performs, and inspires.
As a seasoned and awarded creative leader with a passion for killer lines, ideas, innovation and design, he will be the backbone of the agency’s creative offering.
“Clients today expect more than great creative. They expect smart, business-savvy thinking that connects across every touchpoint,” said Mehmi. “That is exactly what SDI delivers. This agency has the hunger, the talent, and the leadership to do work that matters. I am excited to help evolve that and to be a partner our clients can truly count on.”
Deepak’s creative leadership will empower clients to move faster and think bigger. His focus on ideas that are rooted in strategy, driven by insight, and executed with precision will ensure SDI’s work continues to push boundaries while remaining deeply aligned with business objectives.
“Bringing Deepak on board is a win for our clients above all else,” said SDImktg CEO Terri Truscello. “His energy, discipline, and ability to translate bold ideas into measurable outcomes is exactly what brands need right now. He will help us with our clients’ business challenges and deliver creative solutions that not only look great but also make a real impact.”
As SDImktg continues to unpack and unfold its new vision, Deepak’s appointment reflects and outwardly expresses the agency’s continued commitment to strategic, client-first creativity. This next chapter brings together the best of SDI’s legacy with a forward-thinking vision built for a rapidly evolving industry.
For any questions about this announcement, please feel free to reach out to Robyn Hobbs, Senior HR Business Partner at SDImktg robynh@sdimktg.com