Camp MilkUP Toronto
Where dairy meets nostalgia, and Gen Z shows up for the fun. A summer camp reimagined for Gen Z, blending nostalgia with dairy fun.
Camp MilkUP Toronto delivered a share-worthy, memory-making experience for a new generation. By tapping into nostalgic treats and interactive play, we built a community of engaged dairy lovers, and created a ripple of excitement that spread across social media.
See how this project made headlines, read the news article.
Turning Nostalgia into Engagement
From s’mores ice cream to creamy campfire corn, Camp MilkUP celebrated the best of Ontario’s local makers. Every bite, every photo op, and every game was designed to spark joy and connection, drawing in 7,799 attendees, 500+ influencer posts, and over 30,000 social interactions.
A Dairy Playground for Gen Z
The activation transformed a downtown park into a vibrant, branded space filled with games, photo ops, and co-branded food vendors. Branded merchandise, playful activations, and an immersive “post-to-pay” model inspired 500+ hashtagged posts and 25.4M impressions.
Results That Milk the Moment
With 5,086 new followers and 31.9K total engagements, Camp MilkUP Toronto proved that the brand can connect with Gen Z beyond seasonal peaks. It’s not just about the dairy, it’s about community, culture, and creating moments worth sharing.